domingo, 22 de septiembre de 2013

Docencia, amor e ilusión
















El secreto para que te salgan bien las cosas en la vida: hazlas por amor a los demás. Por descontado, esto es especialmente verdad en una actividad como la docencia, que no tiene otro propósito que ayudar a los estudiantes a mejorar en sus conocimientos y competencias a fin de progresar en su vida profesional... y en "la otra".

A lo largo de nuestra trayectoria como estudiantes -"cole", universidad, escuela de negocios, o donde sea que hayamos estudiado-, nos hemos encontrado con "profesores amorosos". Los hemos distinguido rápidamente de los demás porque ellas y ellos daban lo mejor de sí mismos, poniendo sus conocimientos y experiencia a nuestro servicio... y no al de su ego.

La semana próxima darán comienzo la 20ª edición del máster de Marketing Farmacéutico y la 11ª del máster de Marketing Directo y Digital (ocho versiones en Barcelona y tres en Santiago de Chile). ¡Ya tengo ganas de conocer a nuestros nuevos participantes! Pasaremos más de nueve meses juntos durante los que vamos a disfrutar aprendiendo y creciendo como profesionales y como personas.

Seguro que todos ellos se sorprenderán cuando el primer día del curso les diga que "estamos aquí por amor" y que "todos y cada uno de los docentes estamos a vuestro servicio, no vosotros al nuestro". Sí, es curioso, pero estas frases siguen sorprendiendo. ¿Será que no es habitual oírlas en un aula?

A principios de esta semana, hemos tenido los claustros docentes de ambos programas. Una muestra de la implicación de los profesores es el alto nivel de asistencia que tuvimos. Algo realmente muy valorable en unos profesores que son profesionales en activo con agendas apretadísimas. Y ello es el mejor síntoma de la ilusión renovada que todos sentimos al inicio de cada curso.

En dichos claustros, debatimos a fondo el foco para este próximo curso: seguir evolucionando nuestra metodología docente para mejorar aún más la relación teoría-práctica de los programas. Lo expresamos diciendo que nuestros programas deben tener un carácter "how-to", es decir, que cada sesión debe servir no sólo para saber más sino para saber cómo aplicarlo a la práctica real.

Añadido a este reto, nos planteamos seguir introduciendo herramientas online que complementen la metodología presencial y que fomenten las habilidades digitales de nuestros participantes. Se trata de ayudarles a establecer su entorno de aprendizaje personal (PLE: personal learning environment). El objetivo de todo ello: aprender a aprender.

Preparados, listos... ¡ya! Todo a punto para empezar el nuevo curso. Un año más, los docentes estamos ilusionados para ilusionar a nuestros participantes desde el primer día de clase... con todo nuestro amor

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